New visual identity Gray Line sightseeing boats

Gray Line Worldwide operates local sightseeing tours and is the largest sightseeing company in the world. The company was founded in 1910. Since March 2016 also visible in Amsterdam. We developed and designed their new identity on the boats. The design should be free, easy going, spectacular and positive. The result is a colourful logo and a visual language referring to the sparkling canalwaters and the current Gray Line identity.